Philosophy
Most problems are misordered decisions.
We optimize before we understand. We build before we choose. We rush toward answers that were never the right questions.
Clarity is not a luxury. It is the foundation. When the sequence is right, effort decreases. When it is wrong, no amount of work can compensate.
The value I offer is not more information. It is space — to think clearly, to see what matters, to decide well.
How I Work
Strategic Mentoring
1:1 mentoring for founders, leaders, and operators carrying responsibility.
Advisory Intensives
Short, focused engagements for transitions, friction, or strategic recalibration.
Thought Partnership
Ongoing strategic companionship. Not coaching. Not therapy. Not consulting deliverables.
This is not for everyone.
This work is selective.
It is not coaching, therapy, or motivation.
It is not for borrowed thinking or plug-and-play answers.
It is not for outsourcing responsibility.
It is not for low-stakes or exploratory situations.
Pricing & Format
Work is time-based, not deliverable-based.
Sessions are focused, conversational, and oriented toward decision making. One-hour sessions are possible. Most engagements begin at a six-hour minimum.
$350 USD per hour
Scope and cadence are agreed together, based on what serves the work.
Availability
I work with a small number of people at a time. Availability opens in cycles.
3 spots currently available
About
I am an operator by training, not a coach by trade.
For more than fifteen years, I have worked across strategy, product, monetization, systems, and leadership inside environments where decisions had real consequences. I have led growth, owned outcomes, managed complexity, and carried responsibility at scale.
What connects my work is not a methodology, but a pattern: most problems are not caused by lack of effort or intelligence, but by lack of clarity and correct sequencing.
I am not interested in optimization for its own sake. I am interested in decisions that hold over time.
B-SixTwelve exists for people who already know a great deal, but find themselves at moments where judgment matters more than speed, and clarity matters more than volume.
Contact
This is not an application.
It's a conversation.